LifeBridge Health: The Iron Pipe Line
Social Change
Social Change
Broadcast/Content
Broadcast/Content
Maryland didn’t need another PSA. It needed a story that shook people awake. I led creative with LifeBridge Health and Logic on a music video short film exposing the illegal gun flow into Baltimore. Two-thirds of the guns came from out of state. We told that truth with AR, original music, and no fiction. Just pressure. We brought in the Baltimore children’s choir to close it out. Not just for sound, but to show who this work is really for. Billboard picked it up. Cannes recognized it. Gold Clio. AdAge Top 5 Music Campaigns. Lawmakers felt it. This wasn’t content. It was accountability. We didn’t just make noise. We moved policy.
Maryland didn’t need another PSA. It needed a story that shook people awake. I led creative with LifeBridge Health and Logic on a music video short film exposing the illegal gun flow into Baltimore. Two-thirds of the guns came from out of state. We told that truth with AR, original music, and no fiction. Just pressure. We brought in the Baltimore children’s choir to close it out. Not just for sound, but to show who this work is really for. Billboard picked it up. Cannes recognized it. Gold Clio. AdAge Top 5 Music Campaigns. Lawmakers felt it. This wasn’t content. It was accountability. We didn’t just make noise. We moved policy.
Maryland didn’t need another PSA. It needed a story that shook people awake. I led creative with LifeBridge Health and Logic on a music video short film exposing the illegal gun flow into Baltimore. Two-thirds of the guns came from out of state. We told that truth with AR, original music, and no fiction. Just pressure. We brought in the Baltimore children’s choir to close it out. Not just for sound, but to show who this work is really for. Billboard picked it up. Cannes recognized it. Gold Clio. AdAge Top 5 Music Campaigns. Lawmakers felt it. This wasn’t content. It was accountability. We didn’t just make noise. We moved policy.
