You want emo? Here's a little something from 2010, when I was just getting my feet wet in the ad game. Trust me, I can do this all day.

I asked Gianni to get Abe and me 15 minutes with you. Let us be bears in your hallway. Let's make people cry, laugh, call their moms, FEEL something. And while we're at it, let's take #1, #2, AND #3 on USA Today's Super Bowl Ad Meter. Why not?

Let's create some gravity.